We need more education to help people save energy
A recent study from Syracuse University found that improving peoples understanding of energy use and savings could pay large dividends.
The study found that most people don’t really understand the energy use associated with activities like switching off lights and appliances, and energy efficiency improvements, like switching to more efficient appliances. On average, participants in the study underestimated energy use and savings of common activities by almost three times, with larger underestimates for high-energy activities.
We think part of the answer is providing people with real-time feedback on their energy use. That’s why we developed Greensense View. We’re holding an event on Tuesday next week on Smart Technologies and Behavioural Change, if you’d like to find out more.
You can download the full paper from this study (PDF) from the Proceedings of the National Academy of Sciences.



